September was a setup month. The site went live on 19 September and tracking from 23 September, so every number below covers about ten days and there's no August to compare against. October is the first full month we can measure.
What we built in September
3 to 30 September 2026
| Date | What went live |
|---|---|
| 3 Sep | We started work together. Services, service area and the order to build things in were locked in. |
| 19 Sep | xoticconcrete.com.au went live: a home page plus four service pages (Resin Stone Overlay, Epoxy Flake Systems, Concrete Grinding & Polishing, Concrete Resurfacing), on your own domain and hosting account. |
| 20 Sep | Quote form added to every page with your four qualifying questions (suburb, square metres, existing surface, timing). Every enquiry emails straight to you. |
| 20 Sep | Google can now read the site properly: sitemap, page titles and your business details set up so Google knows who you are and where you work. |
| 23 Sep | Visitor tracking switched on (Google Analytics), plus the full site redesign with real photos of your work. |
| 28 Sep | Home page now opens with real footage of you laying a Vuba resin stone path. |
| 29 Sep | Meta Pixel installed. This is the tracking code Facebook and Instagram ads need to know when an ad turns into an enquiry. |
- Everything is set up in your name: the domain, the hosting account and the tracking all belong to you.
- The tracking is in place before any ad money is spent, so from the first dollar we can see which ad brings in which enquiry.
Google search (SEO)
Where you show up when people in Perth search for your services
Times shown in Google10
First month, no comparison yet
Clicks from Google5
First month, no comparison yet
Visits from Google search4
23 to 30 Sep, first month
- Google has found the new site and started showing it: 10 times in its first two weeks, with 5 people clicking through. That's a small start, which is normal for a site this new.
- Your service searches aren't ranking yet. That's normal for a site that is under two weeks old: Google usually takes one to three months to start placing new pages for competitive terms.
- Below are the six searches we're building the site to win, with how many people in Perth search each one every month. We start tracking their positions weekly from October, so next month's report will show where each one lands and which way it's moving.
| Search term | Searches / month | Average position | Page | Change |
|---|---|---|---|---|
| concrete grinding perth | 250 | Not ranking yet | – | – |
| concrete resurfacing perth | 150 | Not ranking yet | – | – |
| polished concrete flooring perth | 150 | Not ranking yet | – | – |
| garage floor coatings perth | 150 | Not ranking yet | – | – |
| epoxy floor coating perth | 100 | Not ranking yet | – | – |
| alfresco flooring perth | 60 | Not ranking yet | – | – |
What's next in October
- 01Meta ads launchYour Resin Stone ad campaign at $20 a day, the budget you set, starting once the enquiry tracking test passes.
- 02Search term trackingWeekly position tracking for the six searches above, so you can watch each one climb.
- 03Google Business ProfileUpdating your services, hours and service area on your Google listing so it matches the new site.
Facebook and Instagram
Your followers and post engagement